There is no better time to know how to build a personal brand than now. Branding, marketing, and business strategy expert Mark Schaefer shares the 4 things that all successful personal brands do.
As a business consultant and everyone’s go-to for marketing advice, Mark has been asked by many entrepreneurs and businesses about the science of becoming known, how to be recognized, how to stand out. He embarked on two years of research and today he shares the 4 main things that all known people do. He breaks them down for us with precision, with real life stories, and an action plan we can start using today.
Win one of Mark’s books – KNOWN – which breaks down everything we talk about in this episode, so you can become your very own branding expert. Enter on Instagram @torchpodcast. Three winners will be chosen on May 16th, 2020.
Mark is the author of one of the top five marketing blogs in the world, businessesgrow.com. He is the host of the Marketing Companion podcast, an author of 8 books where he shares his research and theories about marketing, social media strategies, and branding. He’s also a keynote speaker, educator at Rutgers, and founder of a marketing consulting company that works with global brands from Adidas and Johnson & Johnson to the U.S. Air Force.
“Great branding is creating an emotional connection between you and your audience.” — Mark Schaefer
Things we cover in this episode:
- Side topic: His personal experience in coming down with Covid-19
- Why you need a personal brand whether you work for a company or yourself
- The FOUR things you need to build a personal brand
- The one BIG mistake people make when building a brand
- The only sustainable advantage in business today
- How to leverage yourself when applying for a job
- How employers can better attract new employees and keep great ones
- Why engagement is a useless metric
- The best source of advocacy… it’s not more advertising!
- Top of mind preference VS top of mind awareness
- How to STAND OUT
Links
- Subscribe to Mark’s blog Businessesgrow.com
- Subscribe to Mark’s podcast Marketing Companion with co-host Brooke Sellas
- Follow Mark on Twitter, Facebook and LinkedIn
Mark’s Books
- Marketing Rebellion: The Most Human Company Wins
- Known: The handbook for building and unleashing your personal brand in the digital age
- Lessons: Essays to Help You Embrace the Chaos
- Content Code: Six essential strategies to ignite your content, your marketing, and your business
- Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition
- The Tao of Twitter
- Born To Blog: Building Your Blog for Personal and Business Success One Post at a Time
- Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
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