Rachel Tipograph quit her lucrative job at Gap as Global Director of Digital and Social Media and traveled the world for 100 days. Soon after she got right to work building an eComm platform called MikMak in 2015.
Rachel has hit so many incredible lists, like Forbes 30 under 30, The Most Creative People of The Year by Fast Company and Ad Age, The Most Influential Women In America by Marie Claire, and so many more. Plus, MikMak was included in Inc.’s Best Workplaces List.
Aside from understanding the digital space, Rachel is the master at building company culture and hiring the right people for her growing team. She shares her views on the importance of a boss in an employee’s life and how the interview process is a two-way street; the candidate needs to interview the boss just as much to make sure that the role will provide them with knowledge, support and opportunities.
Gary Vaynerchuk, AKA Gary Vee, is one of her investors! Rachel Tipograph shares her fast and furious investor pitch and the number one lesson she learned from him.
MikMak is an eCommerce platform that helps brands sell on social media – the power of MikMak allows brands to operate their own product pages and collect all data that would otherwise be lost across social media or Amazon. They create thumb-stopping shopping experiences connected to 200+ online retailers.
“Leadership means being a role model, inspiring people and ensuring that they feel supported in their role.” — Rachel Tipograph
Things we cover in this episode:
- Biggest lesson she learned from Gary Vaynerchuk
- How to finds opportunities
- Best country from her 100-day trip around the world
- Hardships building a company and where she failed
- Great questions to ask candidates during the interview process
- How to treat a reference call when vetting candidates
- Corporate culture and benefits employees actually love – We dive into MikMak’s “Developmental Fund” and “MikeMak Six Pack” programs that increase happiness and foster team moral
- Best way to build employee loyalty
- Characteristics a great leader needs to have
Links
- Visit MikMak.tv
- Email Rachel here
- Watch Rachel’s speaker reel
- Connect with Rachel on LinkedIn, Instagram and Twitter
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