As the world continues to ebb through the pits of uncertainty, successful handbag designer Gelareh Mizrahi takes matters into her own hands. She quickly put a hold on her fashion business to focus all of her time and effort to raise money for PPEs (personal protective equipment) that she is distributing to doctors, other medical staff and hospitals across the US. Support began a few weeks ago when her brother, a doctor at Maimonides Medical Center in Brooklyn, desperately needed protection to help combat the growing spread of the Covid-19 virus.
Gelareh shares how she’s turned her GoFundMe into a larger coalition with other non-profits. She also dives into her thought process when building a brand, finding the write people to work with and be mentored by, learning from past managerial mistakes, and more.
And yes, Kylie Jenner is a fan of her notorious micro mini bags! Kylie’s daughter Stormi has been seen on several occasions with her very own micro mini collection. Gelareh’s fashion vibe is always tide to “humor” as she says; she wants to make a positive impact with her collection through the tongue in cheek bags she’s created over the last eight years.
Things we cover in this episode:
- How to find a brand’s voice and vibe
- Receiving incredible PR
- Getting her bags in the hands of celebrities like Kylie Jenner
- The app she uses to cultivate incredible business connections
- The future of fashion
- What success means to her
- The one thing that helps her acknowledge her fears and move past them
- The hardest and biggest management lesson she had to learn
- Her big inner-work focus for 2020
- What leadership means to her
- Quarantining at home with her husband and two young sons
- Putting her collection on hold and starting a GoFundMe for Covid-19 relief efforts
Links
- Donate to the Protect Those Who Protect Us GoFundMe campaign
- Visit GelarehMizrahi.com
- Follow Gelareh on Instagram and Facebook
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