Nadia Koski is an American expat who has been a Florentine resident for 15 years. She and I became close friends when I lived in Florence from 2011 to 2014. Along with her Florentine husband Matteo and adorable Jack Russell named Gilberto, she has been on Coronavirus Lockdown in Italy since Saturday, March 7th. They are projected to lift the lockdown on April 3rd, which can change. This interview was conducted on Saturday, March 14th.
Her story is very important because she shares how even a day or two before Coronavirus Lockdown she was not sure how serious to take the warnings, like many of us in the United States. Now that she has been confined to her condo in Isolotto, a neighborhood in Florence, she is grateful that this has been a countrywide mandate.
Nadia is a Digital Marketing Manager for a Florentine start-up, plus a marketing consultant for US and EU companies. She is also an amazing musician who is in two bands and a choir that travels throughout Europe. She was one of the thousands of musicians in Italy playing live music from balconies each afternoon. We get into the joy of how these Balcony Concert Series, if you will, bring her and how it has changed her perspective on things, on community, and on her own self-reflection.
Things we cover in this episode:
- What does a Coronavirus Lockdown really look like
- The importance of feeling good during these times
- Why it’s important to get dressed in the mornings and not succumb to wearing PJs all day
- How to manage stress and anxiety
- Why the US needs to act faster with testing and lockdowns
- Incredible dedication from the Italian medical teams
- How businesses should be supporting clients VS “selling more” on social media
- The silver-lining in all of this
- It’s a beautiful, touching interview – thanks for listening and sharing this!
Links
- Visit NadiaKoski.com where she offers digital marketing consulting and services
- Email Nadia here
- Connect with Nadia on Instagram, Twitter, LinkedIn – and follow her dog Gilberto!
- Check out her choir group Vocal Blues Trains’ site and YouTube channel
- Give Alchemy Daze a listen on Spotify!
- ElenaCiprietti.com is offering a 3-day online marketing course. Elena is a New Yorker who has been an Italian resident for over a decade. Based in Milan, she helps businesses generate more leads and teaches them how to build a brand and a successful strategy.
- Slovenian ceramic small business, Lestrson and their Instagram account
- Nadia’s main sources for news updates are Salute.Gov.It and NYTimes.com
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